Recent consumer trends show the demand for more plant-based products to hit the shelves. This has led to Organic Valley to introduce their first oat-based creamers. Dawn Burns the Organic Valley innovation manager gives details on what has led them to this new product that uses Midwest sourced oats. She explains that consumers are looking closer at what they are putting into their bodies which leads to some plant-based products. Through their analysis they saw that 76% of customers that buy dairy products are also purchasing a plant-based product. This showed the company that people want both options in their kitchens. Burns also gives insight into a new product coming in the near future as well as how they work to bridge the gap between consumer and producer.