Ellsworth Coop Creamery the latest to send letters to its dairy partners explaining their Covid-19 challenges.  

Farm Director, Bob Bosold, spoke with board member and impacted dairy farmer, Martin Hallock from his Mondovi, WI dairy.

Ellsworth Coop Creamery the latest to send letters to its dairy partners explaining their Covid-19 challenges.&nbsp;&nbsp; Farm Director, Bob Bosold, spoke with board member and impacted dairy farmer, Martin Hallock from his Mondovi, WI dairy.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Marty Hallock-dairy crisis

America's 250th birthday calls for a big celebration, and that's exactly what the Great American State Fair is. It's an opportunity for each state to showcase what makes them unique and special. Joey Hoey joins us, he's the assistant deputy secretary at the Wisconsin Department of Veterans Affairs. He was in charge of putting together a display that shows off the best of what Wisconsin has to offer. Joey tells us about the road to the Great American State Fair.

America's 250th birthday calls for a big celebration, and that's exactly what the Great American State Fair is. It's an opportunity for each state to showcase what makes them unique and special. Joey Hoey joins us, he's the assistant deputy secretary at the Wisconsin Department of Veterans Affairs. He was in charge of putting together a display that shows off the best of what Wisconsin has to offer. Joey tells us about the road to the Great American State Fair.

Wisconsin Ag Showcased At Great American State Fair

If mosquitoes could talk, I have a feeling they would say the 4th of July is their favorite holiday. From fireworks shows to lake days and barbecues, the influx of people outside basically means we're bringing an all-you-can-eat buffet straight to the doorstep of the homes of mosquitoes. PJ Liesch joins us; he's an Extension Entomologist who keeps an eye on the populations of mosquitoes in Wisconsin throughout the summer. He tells us what he's seen so far.

If mosquitoes could talk, I have a feeling they would say the 4th of July is their favorite holiday. From fireworks shows to lake days and barbecues, the influx of people outside basically means we're bringing an all-you-can-eat buffet straight to the doorstep of the homes of mosquitoes. PJ Liesch joins us; he's an Extension Entomologist who keeps an eye on the populations of mosquitoes in Wisconsin throughout the summer. He tells us what he's seen so far.

Mosquitoes Are Back In Wisconsin

Getting people to put more beef in their grocery carts today is more challenging than ever.  Tammy Vaassen, executive director of the WI Beef Council, says consumers still value beef, but the price may slow their purchases down a bit.

One of the most popular elements of May Beef Month is the annual "best beef burger" campaign.  Again this year, many restaurants from across the state were submitted for their burger creations.  Vaassen explains how promotion of those burgers escalated beef sales for those participants.

The Dump Bar & Grill in Cambria (this year's contest winner and three-time participant in the contest) reported a 30% increase in business. First-time participant Pastimes Pub & Grill in Ripon saw burger sales increase 114% and beef usage increase 118% in the 25 days following the Elite Eight announcement.

The contest generated an estimated $4.15 million in advertising value equivalency (AVE), an 88% increase over last year and a 277% increase over 2024. AVE estimates what it would have cost to purchase the same amount of exposure through paid advertising.

Total editorial reach climbed to 446 million impressions, up 87% from 2025 and 295% from 2024. Editorial reach estimates the total audience that had the opportunity to see or hear contest-related coverage. Wisconsin Beef Council digital content contributed more than 706,000 impressions during the campaign.

The contest began with statewide consumer nominations, followed by an Elite Eight selection and secret evaluations of each spot. Planning is already underway for the 4th Annual Wisconsin’s Best Burger Contest next spring.

 

Getting people to put more beef in their grocery carts today is more challenging than ever.&nbsp; Tammy Vaassen, executive director of the WI Beef Council, says consumers still value beef, but the price may slow their purchases down a bit.
One of the most popular elements of May Beef Month is the annual "best beef burger" campaign.&nbsp; Again this year, many restaurants from across the state were submitted for their burger creations.&nbsp; Vaassen explains how promotion of those burgers escalated beef sales for those participants.
The Dump Bar &amp; Grill in Cambria (this year's contest winner and three-time participant in the contest)&nbsp;reported a 30% increase in business. First-time participant Pastimes Pub &amp; Grill in Ripon saw burger sales increase 114% and beef usage increase 118% in the 25 days following the Elite Eight announcement. The contest generated an estimated $4.15 million in advertising value equivalency (AVE), an 88% increase over last year and a 277% increase over 2024. AVE estimates what it would have cost to purchase the same amount of exposure through paid advertising. Total editorial reach climbed to 446 million impressions, up 87% from 2025 and 295% from 2024. Editorial reach estimates the total audience that had the opportunity to see or hear contest-related coverage. Wisconsin Beef Council digital content contributed more than 706,000 impressions during the campaign.
The contest began with statewide consumer nominations, followed by an Elite Eight selection and secret evaluations of each spot. Planning is already underway for the 4th Annual Wisconsin&rsquo;s Best Burger Contest next spring.
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Marty Hallock-dairy crisis

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