Dairy Farmers of Wisconsin partners with a variety of cheese and dairy companies and food processors. These partners not only incorporate Wisconsin dairy into their products, they also give us a clear shout-out on their packaging through the use of our badge, making it easier for consumers to identify the quality products produced in Wisconsin. 

In addition, over 200 cheese brands now feature the Proudly Wisconsin Cheese logo, and in-store promotions have increased 26 percent over the past year. With continued exposure, sales and demand continue to climb as well.  Making those in-store promotions, restaurant features and ingredient partnerships is part of what trade show appearances mean for Dairy Farmers of Wisconsin.  

Samantha Castro is the director of buyer missions and trade shows for Dairy Farmers of Wisconsin.  She tells Pam Jahnke about some recent trade show events that partnered DFW staff with Wisconsin companies that were trying to crack into a broader food and retail market.