Janet Clark is a busy dairy woman at Vision Aire Farm LLC.  Clark juggles her active on-farm schedule with her duties as the chair of the Dairy Farmers of Wisconsin farmer board.  Now that the dust has settled from amazing June Dairy Month acitivites, Clark shares some of the milestones DFW's attained that many dairies may have missed.

Clark visits with Pam Jahnke about some of the campaigns DFW spearheads that dairy farmers might miss.  Those efforts include the direct connection DFW is facilitating in "meeting" customers where they're at.  Clark explains that they know sharing the story of Wisconsin dairy coupled with sampling product, leads to success.  This year, Dairy Farmers of Wisconsin has already engaged more than 200,000 consumers through community events and farm experiences. After attending these events, 97% said they intend to return, and 98% said they're more likely to purchase Wisconsin cheese. Those personal connections help build trust and confidence in how Wisconsin dairy farmers care for their animals, land, and communities.

It doesn't end there.  Clark says they recognize the need to start growing their next generation of customers.  That begins with the "Adopt A Cow" educational opportunity.  This is a personal favorite of Clark's.  It allows Wisconsin dairy farmers to bring school children into the barn virtually!  Again, so far this year, DFW has helped reached more than 55,000 students through programs like Adopt a Cow, connected with over 2,000 FFA students, and provided dairy education resources to 3,000 teachers. Clark believes that when young people understand where their food comes from, they become more informed consumers and future advocates for agriculture.

These are just a few examples that make Clark proud to represent Wisconsin dairy operations on the Dairy Farmers of Wisconsin board.  These are just a few examples.  She encourages farmers and interested foodies to investigate more at wisconsindairy.org.