Cows? Check. Grilled cheese? Check. Ice cream? You bet! As one of the sweetest traditions at World Dairy Expo, the GEA Farm Technologies ice cream stand marks its 20th year in Madison. Sue Begg, GEA’s Marketing and Communications Manager, is the mastermind behind the stand, spending six months getting everything ready for the big event.

“We serve around 12,000 to 13,000 dishes of ice cream during the four-day show,” says Begg. “With warm weather expected this year, we’re hoping to exceed those numbers.”

Begg works closely with Cedar Crest Ice Cream to ensure they have everything needed. “We pre-order 420 tubs of ice cream,” she explains. In addition to ice cream, cups, and spoons, Begg manages a team of around 200 volunteers, including 135 Wisconsin FFA members who help scoop the ice cream.

Three unique flavors are featured daily, with something to satisfy every sweet tooth.

Tuesday

• Caramel Collision
• Chocolate Chip Cookie Dough
• Wisconsin Campfire S'mores

Wednesday

• Cookies and Cream
• Mackinac Island Fudge
• Praline Pecan

Thursday

• Cookie Monster
• Elephant Tracks
• Strawberry Cheesecake

Friday

• Jumping Jersey Cow
• New York Cherry
• Pirates Bounty