The holiday season is one of the best times to highlight Wisconsin's dairy products, dairy farmers and dairy processors.  Rachel Kerr is the Senior Director of Experiential and Brand Marketing for Dairy Farmers of Wisconsin.  Through industry research, DFW has found some common trends in what consumers are looking for during the holiday season.

Kerr visits with Pam Jahnke and explains that today's consumers are looking for food experiences.  Different flavors, cultural influences and stories or origin check the boxes for what they're looking for.  Kerr also says that today's consumers want the "back story" on the products they're purchasing.  From sustainability to environmental footprints, it all matters.

The holiday season is one of the best times to highlight Wisconsin's dairy products, dairy farmers and dairy processors.  Rachel Kerr is the Senior Director of Experiential and Brand Marketing for <a href="https://www.wisconsindairy.org/">Dairy Farmers of Wisconsin</a>.  Through industry research, DFW has found some common trends in what consumers are looking for during the holiday season.
Kerr visits with Pam Jahnke and explains that today's consumers are looking for food experiences.  Different flavors, cultural influences and stories or origin check the boxes for what they're looking for.  Kerr also says that today's consumers want the "back story" on the products they're purchasing.  From sustainability to environmental footprints, it all matters.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Holiday Happenings - Rachel Kerr

Michael Ruff’s farm in Chippewa County has a rich history that dates back to 1850 when his great-great-great-grandfather immigrated from Germany to Milwaukee with his family of seven. Two of their children served in the Civil War, and in 1866, the family moved to Chippewa County, where they engaged in logging and farming before purchasing the farm in 1874. Michael, the fifth generation, still lives on the original farmstead, which began with a small house and barn. Over the years, the farmstead evolved, with new houses built in the early 1900s and 1948. Michael, now focused on cash cropping corn and soybeans, maintains the historic dairy barn, grain bins, machine storage, and a shop. He also creates corn mazes to keep the farm vibrant for future generations. With two sons and five grandchildren, Michael's fondest memories are of the large family gatherings on the farm where he grew up as one of nine children.

Michael Ruff’s farm in Chippewa County has a rich history that dates back to 1850 when his great-great-great-grandfather immigrated from Germany to Milwaukee with his family of seven. Two of their children served in the Civil War, and in 1866, the family moved to Chippewa County, where they engaged in logging and farming before purchasing the farm in 1874. Michael, the fifth generation, still lives on the original farmstead, which began with a small house and barn. Over the years, the farmstead evolved, with new houses built in the early 1900s and 1948. Michael, now focused on cash cropping corn and soybeans, maintains the historic dairy barn, grain bins, machine storage, and a shop. He also creates corn mazes to keep the farm vibrant for future generations. With two sons and five grandchildren, Michael's fondest memories are of the large family gatherings on the farm where he grew up as one of nine children.

Michael Ruff - Chippewa County Century & Sesquicentennial Farm

The recent heavy rains across Wisconsin have significantly impacted mosquito populations, leading to heightened mosquito pressure in many areas of the state, particularly in regions such as the Driftless Area and the North Woods. State entomologist, PJ Liesch, provided insights into the current situation and offered valuable recommendations to both the public and farmers to mitigate mosquito bites and breeding grounds.

The abundance of standing water resulting from the heavy rains has created ideal breeding grounds for mosquitoes. Liesch noted that even in more urban and suburban areas, there is a noticeable mosquito presence this year. 

The recent heavy rains across Wisconsin have significantly impacted mosquito populations, leading to heightened mosquito pressure in many areas of the state, particularly in regions such as the Driftless Area and the North Woods. State entomologist, PJ Liesch, provided insights into the current situation and offered valuable recommendations to both the public and farmers to mitigate mosquito bites and breeding grounds.
The abundance of standing water resulting from the heavy rains has created ideal breeding grounds for mosquitoes. Liesch noted that even in more urban and suburban areas, there is a noticeable mosquito presence this year.

High Mosquito Pressure in Wisconsin

Peter Fritsch the president and owner of Rushing Waters explains how they run their business and what it takes to raise rainbow trout

Peter Fritsch the president and owner of Rushing Waters explains how they run their business and what it takes to raise rainbow trout

Holiday Happenings - Rachel Kerr

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MID-WEST FARM REPORT - MADISON

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