MID-WEST FARM REPORT - MADISONMID-WEST FARM REPORT - MADISON

Highlight Student Athletes Connected To The Dairy

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Dairy Farmers of Wisconsin

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW). Headquartered in Madison, DFW focuses on enhan 
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Dairy Farmers of Wisconsin has partnered with the Wisconsin Sports Network to celebrate high school athletes who also work or are involved in dairy farming.

“WSN is a perfect partner,” said Jessica Kelley, DFW district director for Richland and Sauk counties. “They have strong roots in local athletics, and by working with them, we’re able to highlight student-athletes who not only work hard on the field or court, but also on the farm.”

The “Wisconsin Dairy Athlete of the Month” program highlights students who balance varsity-level sports, academics, and responsibilities on a dairy farm. According to Kelley, it’s about more than recognition.

“When we tell real stories about young people helping on the farm, excelling in sports, and committed to their communities, we’re giving people a deeper understanding of where their food comes from," she says.

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