After a successful spring e-commerce campaign in 2024, the Wisconsin Beef Council invested in a fall tailgating e-commerce effort and recently received the results of that strategy. Ads ran on retailer online stores and popular consumer platforms, including influencer, cooking, and lifestyle sites.  Angie Horkan, Director of Marketing for the Wisconsin Beef Council, tells Pam Jahnke about some of the returns on those investments.

The return on investment was $178.72 attributable beef sales - which are purchases made within 14 days of seeing the ads. In total, there were $920,195.84 spent by those who saw the ads in Wisconsin and purchased beef within 14 days

After a successful spring e-commerce campaign in 2024, the Wisconsin Beef Council invested in a fall tailgating e-commerce effort and recently received the results of that strategy. Ads ran on retailer online stores and popular consumer platforms, including influencer, cooking, and lifestyle sites.&nbsp; Angie Horkan, Director of Marketing for the <a href="https://www.beeftips.com/">Wisconsin Beef Council</a>, tells Pam Jahnke about some of the returns on those investments. The return on investment was $178.72 attributable beef sales - which are purchases made within 14 days of seeing the ads.&nbsp;In total, there were $920,195.84 spent by those who saw the ads in Wisconsin and purchased beef within 14 days

Every time a Wisconsin farmer sells an animal, a portion of that sale is dedicated to that commodities check-off program.  The program directs those funds toward research, education and promotion.

The Wisconsin beef industry includes not only cow/calf producers, feedlot operations, and breeding operations - but it also includes the depth of Wisconsin's dairy industry since many of those cows, steers, and calves will ultimately become a part of the beef industry.

Checkoff Chat, sponsored by the Wisconsin Beef Council and Equity Livestock Sales Assocation, keeps producers and consumers aware of where money's being spent and how consumers are reacting to their product.

Checkoff Chat

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

E-Commerce Makes A Difference - Angie Horkan

Wisconsin dairy farmers are bringing the farm to the classroom with the launch of the Care for the Land Escape Room, a digital, game-based learning experience for high school students. Dairy Farmers of Wisconsin Board member Gary Kohn joins Stephanie Hoff to discuss how this turnkey resource allows students to explore regional sustainability practices across four different Wisconsin farms. Launching Feb. 27, this interactive project uses modern technology to help the next generation connect with the science and heart behind local dairy production.

Wisconsin dairy farmers are bringing the farm to the classroom with the launch of the Care for the Land Escape Room, a digital, game-based learning experience for high school students. Dairy Farmers of Wisconsin Board member Gary Kohn joins Stephanie Hoff to discuss how this turnkey resource allows students to explore regional sustainability practices across four different Wisconsin farms. Launching Feb. 27, this interactive project uses modern technology to help the next generation connect with the science and heart behind local dairy production.

The High School "Escape Room" That’s Changing How We See Dairy

A broad coalition of agribusinesses and hunger relief groups today urged Wisconsin lawmakers to address an urgent need for $69.2 million in FoodShare funding, in the wake of federal changes to the Supplemental Nutrition Assistance Program (SNAP), which shifted 75 percent of administrative costs to states. Wisconsin must take action now before the end of the legislative session or face the potential for penalties of up to $205 million and put benefits at risk.

FoodShare is a critical economic engine for Wisconsin’s food and agricultural sector. Each year, Wisconsin FoodShare participants redeem well over $1 billion in federally funded benefits at grocery retailers across the state.

“FoodShare is more than nutrition assistance,” says Rebekah Sweeney, Wisconsin Cheese Makers Association Senior Director of Programs & Policy. “Hundreds of millions of federal FoodShare dollars are used to purchase Wisconsin-grown and Wisconsin-made foods each year, supporting farms, manufacturing businesses, and jobs in every part of our state. Providing stability for FoodShare provides stability for Wisconsin agriculture, as well.”

With the final days of the legislative session rapidly approaching, timely action is critical to avoid compliance risks and ensure continuity of essential services for Wisconsin residents, she tells Stephanie Hoff in an interview.
 
Other agriculture organizations that support the funding request include Cooperative Network, Dairy Business Association, Wisconsin Pork Association, and Wisconsin Potato & Vegetable Growers Association. Additionally, 165 organizations signed on to a letter to the Wisconsin State Legislature in support of the funding request.

A broad coalition of agribusinesses and hunger relief groups today urged Wisconsin lawmakers to address an urgent need for $69.2 million in FoodShare funding, in the wake of federal changes to the Supplemental Nutrition Assistance Program (SNAP), which shifted 75 percent of administrative costs to states. Wisconsin must take action now before the end of the legislative session or face the potential for penalties of up to $205 million and put benefits at risk. FoodShare is a critical economic engine for Wisconsin&rsquo;s food and agricultural sector. Each year, Wisconsin FoodShare participants redeem well over $1 billion in federally funded benefits at grocery retailers across the state. &ldquo;FoodShare is more than nutrition assistance,&rdquo; says Rebekah Sweeney, Wisconsin Cheese Makers Association Senior Director of Programs &amp; Policy. &ldquo;Hundreds of millions of federal FoodShare dollars are used to purchase Wisconsin-grown and Wisconsin-made foods each year, supporting farms, manufacturing businesses, and jobs in every part of our state. Providing stability for FoodShare provides stability for Wisconsin agriculture, as well.&rdquo; With the final days of the legislative session rapidly approaching, timely action is critical to avoid compliance risks and ensure continuity of essential services for Wisconsin residents, she tells Stephanie Hoff in an interview. &nbsp; Other agriculture organizations that support the funding request include Cooperative Network, Dairy Business Association, Wisconsin Pork Association, and Wisconsin Potato &amp; Vegetable Growers Association. Additionally, 165 organizations signed on to a letter to the Wisconsin State Legislature in support of the funding request.

Wisconsin Agriculture Calls For Action To Support FoodShare

For decades, dairy farmers have been the quiet leaders of sustainability, constantly fine-tuning their operations to be more efficient. But historically, that progress hasn't always translated into a line item on the balance sheet. Jennifer Block, director of value chain partnerships with Edge Dairy Farmer Cooperative, discusses EmPower+, a new, farmer-led initiative designed to turn on-farm data into real marketplace value. She tells Stephanie Hoff what’s happening in the market landscape today that has Edge focused on sustainability and carbon emissions across the whole supply chain.

For decades, dairy farmers have been the quiet leaders of sustainability, constantly fine-tuning their operations to be more efficient. But historically, that progress hasn't always translated into a line item on the balance sheet. Jennifer Block, director of value chain partnerships with Edge Dairy Farmer Cooperative, discusses EmPower+, a new, farmer-led initiative designed to turn on-farm data into real marketplace value. She tells Stephanie Hoff what&rsquo;s happening in the market landscape today that has Edge focused on sustainability and carbon emissions across the whole supply chain.

E-Commerce Makes A Difference - Angie Horkan

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MID-WEST FARM REPORT - MADISON

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