Over a million visitors made the Wisconsin State Fair part of their summer in 2023, and Dairy Farmers of Wisconsin is hoping they'll all show up again - and bring friends!

Erika Schade, Community and Schools Manager for Dairy Farmers of Wisconsin, is particularly excited about the new knowledge elements they're supporting at Dairy Lane. 

Dairy Lane is located in the lower level at the southeast end of the cattle barn at the Wisconsin State Fair.  The general public can enjoy the hands on learning opportunities, and even try their hand at milking a cow!  Enjoy the Cheesemaker Challenge, answer questions about dairy cows, calves and dairy goats and even earn some dairy treats!  Dairy Lane is open from 10 a.m. - 8 p.m. through the fair.

Dairy Lane offers attendees of all ages unique opportunities to learn about dairy through interactive displays, chatting with industry experts and getting up close and personal with some cuddly creatures. This new venture debuted in 2019 and is brought to fair-goers by the Wisconsin State Fair Dairy Promotion Board, Dairy Farmers of Wisconsin, Wisconsin State Fair Foundation and numerous other generous donors and volunteers. The new exhibit, which replaced the House of Moo, is the most extensive enhancement to the Lower Cattle Barn in more than a decade.