John Lucey, Director of Center for Dairy Research, speaks with Pam Jahnke about the innovations they're helping develop for dairy based products in the beverage aisle.

Lucey says that dairy has a tremendous advantage over plant based beverages if people just look at the components involved.  He says while dairy offers natural components for things like protein, plant based beverages have to add it, manufacture it, or require you to consume more to equal dairy.

Lucey thinks those points need to be a driving focus for future product development in the dairy industry - and the Center for Dairy Research is there to help with formulations! Sports drinks, meal replacements - it's a growing food category!

• The Center for Dairy Research is funded by Dairy Farmers of Wisconsin – dairy checkoff