Dairy Farmers of Wisconsin is inspiring and influencing consumer purchase decisions with consistent content and messaging across customer experiences from WisconsinCheese.com to retail.  

Culinary content spans multiple brand channels including WisconsinCheese.com, Grate. Pair. Share., e-newsletter, press and television media, The Cheese Life blog, social media, recipe ad pages and retail displays.

Suzanne Fanning, Senior Vice President and Chief Marketing Officer at Dairy Farmers of Wisconsin, visits with Pam Jahnke about how her team, through Grate. Pair. Share, engages customers with usable, innovative, approachable and delicious ways to prepare and enjoy Wisconsin cheese and dairy products, all while creating awareness and affinity for Wisconsin’s unique specialty cheese brands.