In this week's episode host Ben Jarboe talks with Noah Hemper the owner of Madison Angling Guide Service to get an update on what's been hot on the Madison chain and a look into some unique fishing. Tom Zidek also joins the show to give a look into how he started his business Hooked & Tagged out of his college dorm room and grew it into a national company based out of the Northwoods. This episode is brought to you by Bass Pro Shops Sun Prairie and Petland.