Weather was a little fickle in 2025 for Wisconsin's cranberry growers.  Jill Welke gets the update from Grant Holley, executive director of the WI Cranberry Growers Association.  He says that producers continue to struggle with access to global markets.  That's something they've been targeting to try and educate and engage with a whole new consuming audience.

We may not be setting any records, but Wisconsin will stay cold and dangerous again this week.  Stu Muck says the winds will persist until at least mid-week, but there will be some sunshine to act as a salve.

The global marketplace seems to get more complicated by the day for Wisconsin farmers.  Ben Jarboe discusses those challenges with Dewey Hull, broker at Advanced Trading in Deforest.  Hull says influences from the Venezuelan oil situation to the ongoing war in Ukraine are pushing U.S. farmers margins.  He also advises that farms should be using every risk management tool available to find a path forward.

There's a new flavor coming to Cedar Crest scoop shops this summer!  Hold Your Horses was the winning flavor in the annual contest that engages 4-H clubs across the state.  Pam Jahnke reports that the new flavor from Pesobic Pathfinders 4-H Club in Lincoln County features espresso-flavored ice cream with chocolate covered toffee pieces and caramel ribbons.  The winning combination captured the club a $500 cash prize and an ice cream party.

There's nothing sweet about the current economic outlook for almost all elements of Wisconsin agriculture.  Ag lenders are keeping a keen eye on costs or production and what farms are doing to be proactive on their situation.  Trevor Athorp is an ag lender in Sheboygan for Bank First.  For over two decades he's been involved in direct conversations with farmers and their advisors about mitigating risk.  He says this year, individuals must know their cost of production for each element on the farm, and deploy proactive measures to control what they can.