MID-WEST FARM REPORT - MADISONMID-WEST FARM REPORT - MADISON

Countryside/Landmark Merger Called ALCIVIA

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ALCIVIA (pronounced ALL-siv-ia) is the new name of the Countryside Cooperative and Landmark Services Cooperative merger formed March 1. 

The name was released this week. CEO and President Jim Dell says the brand development process involved extensive customer research and close collaboration between stakeholders over many months. 

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