Wisconsin dairy is on a roll! Dairy Farmers of Wisconsin Board Member Ali Straschinske says farmer checkoff dollars are driving real results at home and abroad, according to the annual report. From marketing wins that made WisconsinCheese.com rank #1 on Google, to cheese exports reaching over 50 countries, today's Check In With Dairy Checkoff highlights the quality, care, and pride of Wisconsin dairy.

Wisconsin dairy is on a roll! Dairy Farmers of Wisconsin Board Member Ali Straschinske says farmer checkoff dollars are driving real results at home and abroad, according to the annual report. From marketing wins that made WisconsinCheese.com rank #1 on Google, to cheese exports reaching over 50 countries, today's Check In With Dairy Checkoff highlights the quality, care, and pride of Wisconsin dairy.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

More than $32 million in dairy farmer generated funds are managed by Dairy Farmers of Wisconsin (DFW).  Headquartered in Madison, DFW focuses on enhancing the value of all Wisconsin produced dairy products.

Ultimately the goal is to return those dairy invested dollars back to the farm gate.

Dairy Farmers of Wisconsin connects with farmers and consumers to take them behind the curtain of marketing, analytics, and consumer trends to try and show them the value generated on their behalf.

This program is sponsored by Dairy Farmers of Wisconsin.

Dairy Farmers of Wisconsin

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Checkoff Dollars Result In Big Wins For Wisconsin Dairy!

Cold and slick days are ahead according to ag meteorologist Stu Muck. He reminds listeners to dress appropriately for the weather and stay safe while driving.

When people are walking through the grocery store they are faced with many options. Kiley Allan talks with Charlie Arnot, the CEO at the Center for Food Integrity, to give insight into why consumers will pick certain items. He says farmers should be honest about their products even when it is difficult.

The 60th Fairest of the Fairs has been crowned. Kiley Allan has a chat with Kaelie Billingsley of Kenosha County to see what her feeling was when her name was read.

Rob Shields, the Chair of the Wisconsin Certified Crop Adviser Board, gives a look at the current agriculture climate from his perspective.

Host Ben Jarboe talks with Ryan Yonkman, the Vice President of EverAg to get an update on the dairy industry. He says the signing of the Whole Milk for Healthy Kids Act and the updated Dairy Margin Coverage is good news during the current low prices. 

Cold and slick days are ahead according to ag meteorologist Stu Muck. He reminds listeners to dress appropriately for the weather and stay safe while driving.
When people are walking through the grocery store they are faced with many options. Kiley Allan talks with Charlie Arnot, the CEO at the Center for Food Integrity, to give insight into why consumers will pick certain items. He says farmers should be honest about their products even when it is difficult.
The 60th Fairest of the Fairs has been crowned. Kiley Allan has a chat with Kaelie Billingsley of Kenosha County to see what her feeling was when her name was read.
Rob Shields, the Chair of the Wisconsin Certified Crop Adviser Board, gives a look at the current agriculture climate from his perspective.
Host Ben Jarboe talks with Ryan Yonkman, the Vice President of EverAg to get an update on the dairy industry. He says the signing of the Whole Milk for Healthy Kids Act and the updated Dairy Margin Coverage is good news during the current low prices.&nbsp;

New Fairest Announced & Good Policy News For Dairy- Yonkman

The final evening of the Wisconsin Association of Fairs Convention holds anticipation, excitement and celebration. This year the crown was handed over to Kaelie Billingsley. She hails from Kenosha County Fair. She shares her reaction moments after coronation.

The final evening of the Wisconsin Association of Fairs Convention holds anticipation, excitement and celebration. This year the crown was handed over to Kaelie Billingsley. She hails from Kenosha County Fair. She shares her reaction moments after coronation.

Billingsley Wears The Crown

Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America’s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned & Burned Farm Fit Farmer!

Wisconsin dairy farmer Carolyn Alsteen joins the show to discuss the Born to Dairy campaign, a vibrant celebration of the grit, humor, and creativity that defines America&rsquo;s Dairyland. Discover how Dairy Farmers of Wisconsin is putting checkoff dollars to work, using unique personas to bridge the gap with consumers, and highlighting the authentic stories behind your favorite milk, cheese, and butter. DFW is preparing to launch 24 new farmer personas in 2026, including Carolyn's: Churned &amp; Burned Farm Fit Farmer!

Checkoff Dollars Result In Big Wins For Wisconsin Dairy!

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MID-WEST FARM REPORT - MADISON

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