Sharing the great story of Wisconsin's beef industry can go in many different directions for many different audiences.  Dollars, however, are limited.

That's one of the challenges facing Tammy Vaassen, executive director of the Wisconsin Beef Council.  Vaassen, along with other state staff leaders, will be at the Summer Business Conference of the Cattlemen's Beef Board learning about projects that might fit with Wisconsin's direction.  Presenters will be from several different partners that contract with the Cattlemen's Beef Board.  Each with a particular area of expertise.

Vaassen explains to her board members and producers the simple fact that there's not as many cattle in the U.S. today as there has been.  That directly dictates the operating budget for the Wisconsin Beef Council.  By investigating partnerships with other checkoff funded partners, Vaassen can parlay her limited budget into a bigger bang for Wisconsin producers buck.  Any ideas that she believes are worth pursuing will be shared with her Wisconsin board members for final decision on funding.

In the past, for example, the Wisconsin Beef Council has used these partnerships to create reverse trade missions.  Brining foreign buyers to Wisconsin to learn about the unique system of beef production the state offers.  Vaassen and the staff at the Wisconsin Beef Council welcome questions or suggestions from producers or industry leaders.  The staff will be on hand in the Beef Tent at Wisconsin Farm Technology Days sharing educational materials with passersby.  You can also find more at their informative website - beeftips.com