Stephanie Hoff meets the new president of the Wisconsin Association of Meat Processors, Tim Brueggen. He owns and operates Falls Meat Service with his family in Pigeon Falls. Tim tells us how this tight-knit processing community is evolving, and why advocacy and government affairs are becoming central to their mission. He also talks about how local processors are adapting to shifting consumer trends, from the booming snack food market to the "buy local" movement.