It’s a campaign celebrating everything that makes Wisconsin dairy farmers one of a kind — our pride, our work ethic, and our quirks. It’s funny, it’s real, and it reminds people that being “Born to Dairy” isn’t just a job — it’s a way of life.

One of the stars of Wisconsin Originals – Born to Dairy, Andrew Christenson — or as folks know you online, The FarmTok Hotshot.  This hilarious new campaign from Dairy Farmers of Wisconsin that’s already racked up over 1.5 million views. Aside from Christenson, the campaign also involves Wisconsin's own, Charlie Berens, bringing that signature Midwest humor.  Berens helps highlight real Wisconsin farmers and industry folks — not actors or model— showing what makes this state’s dairy community legendary.

Christenson says he's proud to be part of the Dairy Farmers of Wisconsin board, but he's even more proud of this latest effort to bring non-farm consumers into his world. Christenson persona is kind of the modern farmer — juggling tech, tradition, and a sense of humor. It’s a reminder that dairy looks different these days, but the heart’s the same. We’re still getting up before sunrise, still proud of our cows, but now we’re sharing it with the world.

Every persona — whether it’s the Dairyland Darling, the Farm MacGuyver, or the MOOMaw — celebrates a different side of farm life. Together, it shows that no two farmers are the same, but we’re all Born to Dairy.

Christenson they're looking for suggestion on the next set of "persona" - so if you have ideas, please share!  Go to Born To Dairy - enjoy, share and suggest our next storytellers!