What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?

What are the trends shaping consumer sentiment and behavior in 2025&mdash;and what are the implications for brands and retailers?

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

Highlights from the State of the Consumer 2025 report

How today’s consumers are spending their time and money

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.

They&rsquo;re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here&rsquo;s what that means for retailers and consumer goods companies.

Two-thirds of US consumers will start their holiday shopping before Black Friday

Holiday shopping 2025: US consumers hunt for early deals

We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this episode, we highlight the themes that emerged from our research.

 

We asked 15,000 consumers and 100-plus executives for their perspectives on today&rsquo;s beauty market. In this episode, we highlight the themes that emerged from our research.
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Discussing the 2025 edition of The State of Fashion: Beauty report

A close look at the global beauty industry in 2025

The authors of a new report, Sporting Goods 2025, explore key themes that will shape the market and highlight consumer trends that could represent paths to growth.

The authors of a new report, Sporting Goods 2025, explore key themes that will shape the market and highlight consumer trends that could represent paths to growth.

Physical inactivity is a global problem—but there are solutions

How today’s consumers are spending their time and money

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McKinsey on Consumer and Retail

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