What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?

What are the trends shaping consumer sentiment and behavior in 2025&mdash;and what are the implications for brands and retailers?

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

Highlights from the State of the Consumer 2025 report

How today’s consumers are spending their time and money

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it.

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location&mdash;and commit to it.

Convenience or discovery: Which mission will your store serve?

Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what’s next for Gen Z and for Pacsun.

Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what&rsquo;s next for Gen Z and for Pacsun.

Customer co-creation can be a powerful strategy in retail—and in other industries

Pacsun’s Gen Z playbook: Listen, learn, and let go

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Merchants can spend less time reporting and more time strategizing 

How today’s consumers are spending their time and money

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McKinsey on Consumer and Retail

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