Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what’s next for Gen Z and for Pacsun.

Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what&rsquo;s next for Gen Z and for Pacsun.

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

Customer co-creation can be a powerful strategy in retail—and in other industries

Pacsun’s Gen Z playbook: Listen, learn, and let go

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it.

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location&mdash;and commit to it.

Convenience or discovery: Which mission will your store serve?

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Merchants can spend less time reporting and more time strategizing 

From dashboards to decisions: Empowering merchants with agentic AI

Union Square Hospitality Group’s Chip Wade and John Ragan share their perspectives on customer experience, restaurant technology, and the future of dining.

Union Square Hospitality Group&rsquo;s Chip Wade and John Ragan share their perspectives on customer experience, restaurant technology, and the future of dining.

What it takes to run iconic NYC restaurants

Pacsun’s Gen Z playbook: Listen, learn, and let go

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McKinsey on Consumer and Retail

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