In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.

In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

McKinsey on Building Products

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

Yuhki, CPO of Figma on accelerating PLG with 'user love'

In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.

In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.

McKinsey on Building Products: 2024 highlights 

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

Paul, CEO of Copy.ai on going to market with an AI native product

In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data.

In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data.

Yuhki, CPO of Figma on accelerating PLG with 'user love'

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