Few people can charm and foster connections the way MediaLink Founder, Chairman and CEO Michael Kassan does. Learn how Michael changed the media buying business by treating it like a mutual fund; why audio is finding its way into more media mixes these days; and why he thinks more businesses and agencies need to go to therapy before breaking up. Plus, Michael reveals the savviest business advice you might have overlooked on the Hamilton soundtrack!  

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Few people can charm and foster connections the way MediaLink Founder, Chairman and CEO Michael Kassan does. Learn how Michael changed the media buying business by treating it like a mutual fund; why audio is finding its way into more media mixes these days; and why he thinks more businesses and agencies need to go to therapy before breaking up. Plus, Michael reveals the savviest business advice you might have overlooked on the Hamilton soundtrack!   Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Michael Kassan: “If you can find chaos, there’s going to be opportunity.” 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ee403dbe-205d-4305-bc63-ae32008cb91c/transcript

Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she’s working across traditional broadcast radio along with podcasts, music, digital radio and live events. She’s currently leading the charge to transform advertising on broadcast and talks about collaborating with TikTok, setting shared goals, and how she's helped bring ‘Guaranteed Human’ to life at iHeart.

Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today&nbsp;and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she&rsquo;s working across traditional broadcast radio along with podcasts, music, digital radio and live events. She&rsquo;s currently leading the charge to transform advertising on broadcast and talks about collaborating with TikTok, setting shared goals, and how she's helped bring &lsquo;Guaranteed Human&rsquo; to life at iHeart.

Lisa Coffey: “ Radio personalities are the original influencers."

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f18fe5af-c089-4c61-a078-b41a012ea877/transcript

After finding success from a young age at companies like 20th Century Studios, Vestron, and BMG Entertainment, Strauss Zelnick decided to go out on his own in his 40s. He founded Zelnick Media Capital and became CEO of Take-Two Interactive, the software company behind Grand Theft Auto. Together, they’re a $55 billion enterprise. He’s spent his career at the intersection of technology and media working across film, music, and home entertainment. Not to mention he holds an MBA as well as a JD from Harvard and is the author of Becoming Ageless: The Four Secrets to Looking and Feeling Younger Than Ever. He’s also a longtime friend of Bob’s who sits down to talk about what it looks like to operate on the business side of creative industries, the importance of developing talent, his outlook on the future of technology, and his own personal commitment to health and wellness.

After finding success from a young age at companies like 20th Century Studios, Vestron, and BMG Entertainment, Strauss Zelnick decided to go out on his own in his 40s. He founded Zelnick Media Capital and became CEO of Take-Two Interactive, the software company behind Grand Theft Auto. Together, they&rsquo;re a $55 billion enterprise. He&rsquo;s spent his career at the intersection of technology and media working across film, music, and home entertainment. Not to mention he holds an MBA as well as a JD from Harvard and is the author of Becoming Ageless: The Four Secrets to Looking and Feeling Younger Than Ever. He&rsquo;s also a longtime friend of Bob&rsquo;s who sits down to talk about what it looks like to operate on the business side of creative industries, the importance of developing talent, his outlook on the future of technology, and his own personal commitment to health and wellness.

Strauss Zelnick: “Doing something from scratch, that’s challenging.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9b7009f7-d1d1-4b3f-ae59-b41201064691/transcript

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A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier choices? Now the healthy beverage company trying to “Murder Your Thirst” has expanded to soda-flavored sparkling water, iced tea, and energy drinks and it was valued at $1.4 billion in March 2024. Mike sits down with Bob to talk about how he got from inspiration, to concept, to funding an original order of 150,000 cans. He has great insights on both creativity and analytics, shares lessons from all the surprises and challenges he faced in becoming an entrepreneur and explains why he dislikes traditional marketing as much as most people do.

A skull-emblazoned design with a funny slogan is just not what people expect when they&rsquo;re buying a healthy beverage. But that&rsquo;s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn&rsquo;t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier choices? Now the healthy beverage company trying to &ldquo;Murder Your Thirst&rdquo; has expanded to soda-flavored sparkling water, iced tea, and energy drinks and it was valued at $1.4 billion in March 2024. Mike sits down with Bob to talk about how he got from inspiration, to concept, to funding an original order of 150,000 cans. He has great insights on both creativity and analytics, shares lessons from all the surprises and challenges he faced in becoming an entrepreneur and explains why he dislikes traditional marketing as much as most people do.

Mike Cessario: ”No investor was gonna write me a check for the concept.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d2aed23e-dc60-422f-bc13-b40c0100eb52/transcript

Michael Kassan: “If you can find chaos, there’s going to be opportunity.”

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