When Marian Goodell first pulled up to Burning Man in 1995, two men in the desert-- one with a machine gun, and another wrapped in a white sheet holding a plastic flamingo, told her to drive straight toward a mountain peak for 15 miles, then turn right and drive another two. But the experimental community that welcomed her that day, changed her life. As a founding member of Black Rock City, LLC, and Burning Man's first CEO, Marian oversees an operating budget of $45 million, while protecting the Burner culture and helping it thrive across continents. Hear how she discovered Burning Man through a friend's photograph, why founders of Black Rock City LLC were nervous at first about publishing 10 guiding principles, and how a community built on radical inclusion, radical self-reliance and gifting (among other things) has spread across the world.