To me, data isn't just numbers. Data is also words. We struck a relationship with Twitter to be actually the first one to anonymously connect tweets to purchasers. What I learned is that there are words that people use in social media that can tell you whether or not they're going to go to a film six months for that film comes out. It is astonishing. Every cultural phenomenon comes down to two things, Math and Magic. I'm Bob Pittman, chairman and CEO of I Heart Media, and one of the things I've always loved is trying to decode how big ideas find their way into the world. My new show, Math and Magic is about those stories. It's about the stories from the frontiers of marketing. Each show, I sit down with visionaries to hear how they've used data and creativity to bring incredible ideas to life. It was just pure desperation. So I come in to the programming meeting and I said, I've got an idea. I was fearful that creative executives would see me walk down the hall and run and hide, because like, there's the data nerd. Every label was saying no to me. They're like, Scooter, your grade at marketing, but like it's a YouTube kid. Let's say, guys, there's a sleeping giant over here. You're not paying attention. I discovered Justin Bieber on YouTube. Listen and subscribe to Math and Magic on Apple podcast, the I Heart Radio app, or wherever you get your podcast

To me, data isn't just numbers. Data is also words. We struck a relationship with Twitter to be actually the first one to anonymously connect tweets to purchasers. What I learned is that there are words that people use in social media that can tell you whether or not they're going to go to a film six months for that film comes out. It is astonishing. Every cultural phenomenon comes down to two things, Math and Magic. I'm Bob Pittman, chairman and CEO of I Heart Media, and one of the things I've always loved is trying to decode how big ideas find their way into the world. My new show, Math and Magic is about those stories. It's about the stories from the frontiers of marketing. Each show, I sit down with visionaries to hear how they've used data and creativity to bring incredible ideas to life. It was just pure desperation. So I come in to the programming meeting and I said, I've got an idea. I was fearful that creative executives would see me walk down the hall and run and hide, because like, there's the data nerd. Every label was saying no to me. They're like, Scooter, your grade at marketing, but like it's a YouTube kid. Let's say, guys, there's a sleeping giant over here. You're not paying attention. I discovered Justin Bieber on YouTube. Listen and subscribe to Math and Magic on Apple podcast, the I Heart Radio app, or wherever you get your podcast