You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPodcasts, Colin hasn’t just built an audience, he’s built an empire. Colin joins Bob to share insights on audience growth, his advice for advertisers and what lessons from pro athletes we can apply to any industry.