If you want to lead your practice with more confidence and clarity, you need to know your numbers.

In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking—without needing to be a numbers nerd. You’ll learn how to measure them, why they matter, and how to use them to make smarter business decisions.

This is the practical, no-fluff guide to mastering the financial health of your practice

If you want to lead your practice with more confidence and clarity, you need to know your numbers.
In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking&mdash;without needing to be a numbers nerd. You&rsquo;ll learn how to measure them, why they matter, and how to use them to make smarter business decisions.
This is the practical, no-fluff guide to mastering the financial health of your practice

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep435. The CEO Code, Part 5: The 12 Numbers Every Chiropractic CEO Must Know

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation. The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.
In this episode, we explore the Stockdale Paradox&mdash;a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.
You&rsquo;ll learn how this paradox shows up in the three core problems facing every chiropractic practice&mdash;no one knows you, no one stays, and no time&mdash;and how to use it to create more clarity, stability, and predictable growth.
If you&rsquo;ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Ep442. Why Most Chiropractors Plateau — and the Paradox That Breaks the Cycle

If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making.

In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance.

We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.

If your team slows down when you&rsquo;re not in the room&mdash;or if you feel like everything in your practice depends on you&mdash;you might be making the #1 leadership mistake most chiropractors don&rsquo;t even know they&rsquo;re making.
In this episode, you&rsquo;ll learn why traditional &ldquo;doctor-first&rdquo; leadership creates stress, turnover, and hesitation&hellip; and how a simple shift toward servant leadership can transform your team&rsquo;s confidence, clarity, and performance.
We&rsquo;ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership&mdash;so you stop carrying the entire practice on your back.

Ep441. The #1 Leadership Mistake Chiropractors Don’t Know They’re Making.

If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back.

If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away&mdash;and simple ways to create connection, confidence, and community that keep them coming back.

Ep435. The CEO Code, Part 5: The 12 Numbers Every Chiropractic CEO Must Know

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