In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator.

You’ll learn:
Why most chiropractors abdicate, not delegate, their marketing (and how to fix it)
The importance of knowing who you’re perfect for (Standout Strategy)
How to activate your Broadcast Engine using Owned, Borrowed, and Bought media
Why trust takes time—and what Google’s Zero Moment of Truth means for you
How to outsource wisely without losing control

If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.

In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice&rsquo;s marketing&mdash;without becoming a full-time content creator.
You&rsquo;ll learn:
<ul>
<li>Why most chiropractors abdicate, not delegate, their marketing (and how to fix it)</li>
<li>The importance of knowing who you&rsquo;re perfect for (Standout Strategy)</li>
<li>How to activate your Broadcast Engine using Owned, Borrowed, and Bought media</li>
<li>Why trust takes time&mdash;and what Google&rsquo;s Zero Moment of Truth means for you</li>
<li>How to outsource wisely without losing control</li>
</ul>
If you&rsquo;ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep434. The CEO Code, Part 4: Marketing & Visibility—The Front End of Practice Growth

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation. The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.
In this episode, we explore the Stockdale Paradox&mdash;a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.
You&rsquo;ll learn how this paradox shows up in the three core problems facing every chiropractic practice&mdash;no one knows you, no one stays, and no time&mdash;and how to use it to create more clarity, stability, and predictable growth.
If you&rsquo;ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Ep442. Why Most Chiropractors Plateau — and the Paradox That Breaks the Cycle

If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making.

In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance.

We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.

If your team slows down when you&rsquo;re not in the room&mdash;or if you feel like everything in your practice depends on you&mdash;you might be making the #1 leadership mistake most chiropractors don&rsquo;t even know they&rsquo;re making.
In this episode, you&rsquo;ll learn why traditional &ldquo;doctor-first&rdquo; leadership creates stress, turnover, and hesitation&hellip; and how a simple shift toward servant leadership can transform your team&rsquo;s confidence, clarity, and performance.
We&rsquo;ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership&mdash;so you stop carrying the entire practice on your back.

Ep441. The #1 Leadership Mistake Chiropractors Don’t Know They’re Making.

If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back.

If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away&mdash;and simple ways to create connection, confidence, and community that keep them coming back.

Ep434. The CEO Code, Part 4: Marketing & Visibility—The Front End of Practice Growth

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