If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you.

In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective.

You’ll learn:
Why missed visits are quietly costing your practice thousands
How to shift your team culture so follow-up feels like service—not selling
The script I use at the ROF to set the foundation for future follow-up (and why it works so well)
What the “White Coat Effect” teaches us about who should do the follow-up
How to use categories to clean up your patient list and free up mental bandwidth
The truth about “maybes” and why they drain more than just your books

If you’re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads—this episode will show you how.

 Hit play and let’s bring your best patients back—with care, not pressure.

If you&rsquo;ve ever felt unsure about how to bring past patients back into care&mdash;without feeling pushy or salesy&mdash;this episode is for you.
In Part 2 of the Reactivation Blueprint, I&rsquo;m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren&rsquo;t just tactics&mdash;they&rsquo;re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective.
You&rsquo;ll learn:
<ul>
<li>Why missed visits are quietly costing your practice thousands</li>
<li>How to shift your team culture so follow-up feels like service&mdash;not selling</li>
<li>The script I use at the ROF to set the foundation for future follow-up (and why it works so well)</li>
<li>What the &ldquo;White Coat Effect&rdquo; teaches us about who should do the follow-up</li>
<li>How to use categories to clean up your patient list and free up mental bandwidth</li>
<li>The truth about &ldquo;maybes&rdquo; and why they drain more than just your books</li>
</ul>
If you&rsquo;re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads&mdash;this episode will show you how.
&nbsp;Hit play and let&rsquo;s bring your best patients back&mdash;with care, not pressure.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

 Ep418. The Reactivation Blueprint (Part 2): 8 Principles to Bring Your Best Patients Back. Angus Pyke

Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit.

In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem.

You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice.

Here’s what you’ll learn in this episode:
Why the adjustment visit is the most underleveraged part of your patient journey
The 3-act structure that turns routine care into a high-impact experience
How psychology (like the primacy effect and peak-end rule) shapes patient memory
What your C.A. should really be doing—and why they’re part of the healing process
The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust

If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one.

🎧 Hit play now and learn how to master the moment that matters most.

Most chiropractors spend hours refining their Day 1 and Day 2&mdash;but the visit that actually shapes retention, trust, and long-term growth? It&rsquo;s the adjustment visit.
In this episode of the Marketing Your Practice Podcast, we&rsquo;re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the &ldquo;No One Stays&rdquo; problem.
You&rsquo;ll discover why the adjustment visit is your most frequent&mdash;and most influential&mdash;touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice.
Here&rsquo;s what you&rsquo;ll learn in this episode:
<ul>
<li>Why the adjustment visit is the most underleveraged part of your patient journey</li>
<li>The 3-act structure that turns routine care into a high-impact experience</li>
<li>How psychology (like the primacy effect and peak-end rule) shapes patient memory</li>
<li>What your C.A. should really be doing&mdash;and why they&rsquo;re part of the healing process</li>
<li>The simple adjustment ritual that regulates the patient&rsquo;s nervous system and builds deep trust</li>
</ul>
If you want to stand out without doing more, and create a practice where patients stay because they feel the difference&mdash;you won&rsquo;t want to miss this one.
🎧 Hit play now and learn how to master the moment that matters most.

Ep421. The Most Important Visit You’re Probably Overlooking. Angus Pyke

Ever feel like your Report of Findings is harder than it should be?

Like you’re saying all the right things… but patients still hesitate?

The problem isn’t your care plan. It’s not your pricing.

It’s trust—and in this episode, we’ll show you how to build it.

In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, heard, and understood.

Here’s what you’ll learn in this episode:
Why being fully present is more powerful than having the perfect script
How to use reflective listening to create instant emotional safety
The mindset of calm confidence (without being rigid or salesy)
How to explain care using simple, relatable language that builds belief
The power of visual aids and storytelling to make your message stick
Why offering choices increases commitment (and reduces pressure)
How to set expectations that reduce doubt and keep patients on track

If you want your ROF to feel lighter, smoother, and more effective—without feeling like a pitch—this episode is for you.

🎧 Hit play now and start making your Report of Findings effortless.

Ever feel like your Report of Findings is harder than it should be?
Like you&rsquo;re saying all the right things&hellip; but patients still hesitate?
The problem isn&rsquo;t your care plan. It&rsquo;s not your pricing.
It&rsquo;s trust&mdash;and in this episode, we&rsquo;ll show you how to build it.
In this episode of the Marketing Your Practice Podcast, we&rsquo;re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation&mdash;where patients say yes because they feel seen, heard, and understood.
Here&rsquo;s what you&rsquo;ll learn in this episode:
<ul>
<li>Why being fully present is more powerful than having the perfect script</li>
<li>How to use reflective listening to create instant emotional safety</li>
<li>The mindset of calm confidence (without being rigid or salesy)</li>
<li>How to explain care using simple, relatable language that builds belief</li>
<li>The power of visual aids and storytelling to make your message stick</li>
<li>Why offering choices increases commitment (and reduces pressure)</li>
<li>How to set expectations that reduce doubt and keep patients on track</li>
</ul>
If you want your ROF to feel lighter, smoother, and more effective&mdash;without feeling like a pitch&mdash;this episode is for you.
🎧 Hit play now and start making your Report of Findings effortless.

Ep420. Why Your Report of Findings Feels Hard (and How to Fix It). Angus Pyke

The real goal of the new patient visit isn’t to educate or impress.

It’s to make your patient feel:
Seen
Heard
Safe enough to trust you
And hopeful about what’s possible

When you nail those four things, everything gets easier.

But when you miss even one?

The report of findings becomes harder.

The chances of them making it to a progress exam drop.

And the path to long-term, lifetime care gets blocked—before it’s even begun.

In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent.

You’ll learn:
Why scripting might be hurting more than helping
The one phrase that instantly deepens connection
How to lead with authority without coming across as pushy
And why the last 30 seconds of the visit might be the most important part

These aren’t dramatic blunders—but they create friction you don’t need.

Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.

The real goal of the new patient visit isn&rsquo;t to educate or impress.
It&rsquo;s to make your patient feel:
<ul>
<li>Seen</li>
<li>Heard</li>
<li>Safe enough to trust you</li>
<li>And hopeful about what&rsquo;s possible</li>
</ul>
When you nail those four things, everything gets easier.
But when you miss even one?
The report of findings becomes harder.
The chances of them making it to a progress exam drop.
And the path to long-term, lifetime care gets blocked&mdash;before it&rsquo;s even begun.
In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit&mdash;mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent.
You&rsquo;ll learn:
<ul>
<li>Why scripting might be hurting more than helping</li>
<li>The one phrase that instantly deepens connection</li>
<li>How to lead with authority without coming across as pushy</li>
<li>And why the last 30 seconds of the visit might be the most important part</li>
</ul>
These aren&rsquo;t dramatic blunders&mdash;but they create friction you don&rsquo;t need.
Fix them, and you&rsquo;ll set the stage for trust, ease, and long-term commitment&mdash;starting from visit one.

Ep418. The Reactivation Blueprint (Part 2): 8 Principles to Bring Your Best Patients Back. Angus Pyke

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