In this insightful episode of the 'Marketing Your Practice Podcast,' I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the 'Ferrari Principle,' examining how we, as chiropractors, can grow our practices without losing their essence. I delve into the importance of balancing expansion with maintaining our core identity, drawing from personal experiences and practical strategies. This episode challenges the norm of growth for growth's sake and encourages a thoughtful approach to evolving our practices. Tune in to learn how you can enhance your practice's impact while preserving its soul.

Thanks for all you do. Keep saving lives!

Angus

In this insightful episode of the 'Marketing Your Practice Podcast,' I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the 'Ferrari Principle,' examining how we, as chiropractors, can grow our practices without losing their essence. I delve into the importance of balancing expansion with maintaining our core identity, drawing from personal experiences and practical strategies. This episode challenges the norm of growth for growth's sake and encourages a thoughtful approach to evolving our practices. Tune in to learn how you can enhance your practice's impact while preserving its soul.
Thanks for all you do. Keep saving lives!
Angus

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep347. The Ferrari Principle: Navigating Growth Without Losing Your Practice's Soul. Angus Pyke

Most chiropractors don’t feel short on time because they’re disorganised.

They feel short on time because they never create space to think like a CEO.

In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership.

You’ll learn why “no time” is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more.

If your practice feels busy, reactive, or heavier than it should, this episode will help you see why — and what to do differently.

Most chiropractors don&rsquo;t feel short on time because they&rsquo;re disorganised.
They feel short on time because they never create space to think like a CEO.
In this episode, we introduce the CEO Check-In &mdash; a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership.
You&rsquo;ll learn why &ldquo;no time&rdquo; is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more.
If your practice feels busy, reactive, or heavier than it should, this episode will help you see why &mdash; and what to do differently.

Ep446. The CEO Check-In: The Habit That Creates Time Without Working More

Most chiropractors don’t feel stuck because they’re bad clinicians.

They feel stuck because they’re still showing up to their practice like an employee — not a CEO.

In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.

This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.

If your practice feels heavy — even when things are “working” — this conversation will help you see why.

Most chiropractors don&rsquo;t feel stuck because they&rsquo;re bad clinicians.
They feel stuck because they&rsquo;re still showing up to their practice like an employee &mdash; not a CEO.
In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.
This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.
If your practice feels heavy &mdash; even when things are &ldquo;working&rdquo; &mdash; this conversation will help you see why.

Ep445. From Employee to CEO: The Shift Most Chiropractors Never Make

Most chiropractors don’t avoid performance reviews because they don’t care — they avoid them because they feel awkward, confrontational, or unnecessary.

In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop — and how avoiding them quietly caps your growth.

You’ll learn:

• Why performance reviews aren’t about grading, but growth
• The simple 3-part framework that makes reviews calm and productive
• The difference between routine, performance, growth, and reset reviews
• The questions great leaders ask to create clarity and accountability

If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.

Most chiropractors don&rsquo;t avoid performance reviews because they don&rsquo;t care &mdash; they avoid them because they feel awkward, confrontational, or unnecessary.
In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop &mdash; and how avoiding them quietly caps your growth.
You&rsquo;ll learn:
&bull; Why performance reviews aren&rsquo;t about grading, but growth &bull; The simple 3-part framework that makes reviews calm and productive &bull; The difference between routine, performance, growth, and reset reviews &bull; The questions great leaders ask to create clarity and accountability
If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.

Ep347. The Ferrari Principle: Navigating Growth Without Losing Your Practice's Soul. Angus Pyke

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