Digital marketing is breaking, at least according to Timothy Tiah’s experience with rising costs and dwindling returns. Faced with an attention problem rather than a conversion problem, Timothy pivoted from buying attention to building it through a raw, low-production personal branding strategy that now reaches 26 million views a month.

Timothy joins Marketing Mojo to explain how this influence saved his businesses and why he is now using Agentic AI to automate performance marketing entirely, effectively removing the need for a traditional external agency.

Tune In To Find Out:

• The ROI Cliff: Why Colony noticed a gradual but dangerous decline in ad returns starting in late 2024.

• The Raw Content Formula: Why "unpolished" phone videos outperformed high-production content after six months of failure.

• The Agentic Pivot: How Timothy Tiah built a custom AI agent to replace his performance marketing agency, projected to save RM150,000 a year.

• Dough by Meg: How personal brand equity was funneled into saving an acquired granola business and launching a viral cafe.

• The Death of Follower Count: Why algorithms now prioritise engagement over followers, allowing small creators to go viral overnight.

• Jevons Paradox in Marketing: Why "low-rent" AI agents represent a massive threat, and a new business model, for traditional agencies.

• The Human-AI Replacement: Why AI won't replace people, but people who use AI will replace those who don't.