Gamification is transforming how brands connect with audiences, making interactions more engaging, memorable, and fun. From reward programmes that feel like an adventure to apps that keep customers coming back, businesses everywhere are using game mechanics to drive loyalty and engagement. In this episode, Kenny Lum, Chief Gamification Officer at Gameka, shares insights on how gamification works, why it’s capturing marketers’ attention, and the opportunities and challenges it presents for businesses around the world.