For decades, Google Search was the undisputed gateway to the internet, but a new door is opening thanks to ChatGPT and friends. With AI-driven website referrals surging 357% year-on-year in June, is the threat of ‘Google Zero’ a material concern for today’s brands and marketers?

René Menezes, Leader at the full-funnel digital media solutions provider Kult, joins us to unpack this potential shift in internet traffic. He discusses why it’s too early to declare Google dead, how to navigate the rise of AI-driven leads, and the new playbook for brands and publishers.

We discuss:

• The surge in AI referrals and what it means for consumer behaviour.

• Google Zero: a fever dream or a real threat for publishers?

• Is AIO (AI Optimisation) the new SEO?

• How brands can adapt their content strategy for LLMs.

• The winners and losers in the new era of online discovery.

For marketers, publishers, and brand leaders, this is an exploratory dive into the future of internet traffic and the new rules of engagement.