We speak with Brandon Lee, Co-Founder of Pandan Social, about why trust has become the most valuable, and most volatile, asset in modern marketing.

In a time where a high-profile institution was called into question for fast-tracking its way to glory, we explore what happens when audiences demand proof instead of promises. From creator credibility to performative branding, Brandon explains how Malaysian consumers, especially on platforms like TikTok and Instagram, are no longer impressed by polished slogans. They want transparency, receipts and real process.

If your brand has ever claimed to be “authentic,” “local,” or “community-driven,” this is the episode that asks, can you prove it?