Shelley Thomson’s career began working directly with patient’s experiences as a nuclear medicine technologist at Royal Melbourne Hospital, where she worked with patients daily.
In 2006, however, Shelley left her career in the medical industry and opened her own gourmet food business. Her goal was to create a store that treated customers like family.
However, tragedy struck and fire destroyed the shop and for years afterward, customers begged Shelley to reopen the store. It made Shelley realise that she had created a devoted fan-base who loved her business and so, instead of reviving the store, Shelley decided to help other companies improve customer service.
Shelley spent many years focusing on retail experience and customer experience before returning to her roots and combining her customer experience knowledge and expertise, and focusing back in on the health sector, by helping those organisations improve their customer experiences.
Like most business owners, Shelley has tried a variety of marketing strategies and tactics and today enjoys a blend of demonstrating her expertise through content to build trust, automation marketing, speaking gigs, workshops, and masterclasses to really drive her business. It results in clients seeking her out.
Writing a book to be part of her marketing has really transformed Shelley’s business and she shares her experiences in this episode.