People often tell you to "Find a job you love and you’ll never work a day in your life", and that’s the saying that comes to mind when I think of Phillip A. Jones, The Martini Whisperer.
One part of Phillip’s business ventures is Two Degrees Group, which he started in 2010. On paper, it’s a fairly typical consulting business but, scratch the surface a little and there is some really interesting stuff going on.
Phillip is the Chair of Judges for the Canberra and Capital Region Tourism Awards and a National Judge for the Australian Tourism Awards. Plus, he’s been invited to be a judge at the inaugural New Zealand Spirits Awards and the Royal Agricultural Society of Western Australia’s Distilling Awards in 2019, in addition to being engaged as a judge for a range of tourism, hospitality, and customer service awards programs.
Probably the most interesting element though is Phillip’s alter ego, The Martini Whisperer, which sees him being commissioned for bespoke creations, hosting events such as masterclasses, and a frequent guest speaker and presenter on craft spirits, and of course, the Martini.
In 2015, that all led to him having the honour of presenting the first-ever TED talk on the Martini.
Phillip’s journey is a great mix of being passionate and knowledgeable about something, putting yourself out there, taking opportunities as they come, and then, like most of us in small and medium businesses, taking stock after some early success and then getting way more strategic about the business.
Now, this episode is a lot longer than a normal Marketing Builder episode but I enjoyed talking to Phillip so much I just did not care about trying to keep him to a time limit nor did I look to edit it heavily to make it fit a certain time.
I trust you enjoy hearing from Phillip as much as I did.