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Refocusing to Domestic Markets - Todd Wright - Threesides Marketing - Ep 37

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This episode's question comes from Liz Fitzgibbon, based in Tasmania, Australia, who is doing some great things helping the local tourism sector bounce back from COVID-19. 

Liz asks, “The current climate post-COVID has forced the local tourism sector to find a completely new audience, where most SME’s previously relied on International traffic. What advice do you have for these advertisers to capture a domestic audience? Where should they start? Where can they make the best use of small advertising budgets?”

Todd Wright, Founder and Director, of Threesides Marketing, in Canberra, Australia, has a long history of helping local tourism operators and he joins us to help answer Liz's question.

This episode is the first in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.


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