Kate Freeman started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business.
That was in 2012, and now, in 2020, The Healthy Eating Hub boasts two locations in Canberra, Australia, a strong team of nutritionists, and an amazing social media following with their Facebook page having more than 15,000 followers.
The Healthy Eating Hub isn’t into fads and diets. In fact, you very quickly come to realize that Kate and the team are all about keeping it real, for real people.
And that is what their content focuses on, keeping it real and Kate is like any small business owner in that she creates lots of great, helpful content such as blogs, videos, and social media posts.
But that wasn’t enough and, this year, Kate launched a podcast series called The Daily Dollop.
Kate joins the show to discuss how she uses the podcast in her marketing.