This is part 2 of my chat with Bob so, if you haven’t already, head back to the last episode, episode 34, and listen to that.
When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people.
A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but what it does do is present you with a massive opportunity ... if your target market is on Facebook.
Bob Regnerus is the author of the 4th Edition of the Ultimate Guide to Facebook Advertising. Bob has an uncanny ability to pull a person’s story out of their head and heart and engineer that into highly-responsive ads and creative. Bob has 22 years of experience in Digital Marketing and has served thousands of clients and industry leaders such as Dan Kennedy, Bill Glazer, Ali Brown, and Perry Marshall.
Bob joins the show to discuss what it takes to create a successful Facebook Advertising campaign.