This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, “What are the best ways to create a name for my online program which is appealing to new disability sector business owners across Australia?”
This episode is the fourth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
Peter Ring, from Altitude Brands, who has been the creative architect of over one hundred brands and brand experiences, joins us to help answer Jacquie's question.
Peter is an expert in helping his clients make the invisible, visible, and he achieves this by distilling where a business excels, drawing out its positives, and promoting and exploiting that through its brand proposition to create relevance, resonance, and customer engagement.