What are buyer personas?

Buyer personas are fictional, generalised representations of your ideal customer or customers. They help you understand your target audience better and make it easier for you to align your marketing to the specific needs, behaviors, and concerns of different groups that you might be trying to appeal to.

The key thing is that they should be based on research. Not gut feel.

In this episode, learn how to build real buyer personas that will help you focus your marketing.

What are buyer personas?
Buyer personas are fictional, generalised representations of your ideal customer or customers. They help you understand your target audience better and make it easier for you to align your marketing to the specific needs, behaviors, and concerns of different groups that you might be trying to appeal to.
The key thing is that they should be based on research. Not gut feel.
In this episode, learn how to build real buyer personas that will help you focus your marketing.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn how to build real buyer personas that will help you focus your marketing.

How To Deeply Understand Your Target Audience - Ep 13

If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale.

Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to use.

Enjoy.

If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale.
Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to use.
Enjoy.

How to dial in your ideas for amazing sales meeting leave behinds.

Amazing Leave Behinds  - Ep 51

According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.

Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!

Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.

That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?

Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing. 

Be sure to check out newcast.com.au, lonsdaleststudio.com and connect with Damien on LinkedIn

Enjoy.

According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.
Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!
Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.
That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?
Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing.&nbsp;
Be sure to check out <a href="https://newcast.com.au/">newcast.com.au</a>, <a href="https://www.lonsdaleststudio.com">lonsdaleststudio.com</a> and connect with Damien on <a href="https://www.linkedin.com/in/damienmaher/">LinkedIn</a>
Enjoy.

Hear from a professional with over 30 years video production experience.

Using Video in Your Marketing - Damien Maher - Newcast Studios - Ep 50

Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids.

Instead, it is now a space that is often critical to our business's marketing because, at a minimum, and if we put the time we spend on it aside, it can often be free marketing.

However, if you are like a lot of businesses, you look at social media and think, “What the hell am I going to post?”

It is pretty common.

That's why, in this episode, I share 20 social media post ideas, and I give a little bit of an explanation and some context for each one.

Once you've had a listen, be to head download the one-pager where I have collated them all for you - here.

Enjoy.

Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids.
Instead, it is now a space that is often critical to our business's marketing because, at a minimum, and if we put the time we spend on it aside, it can often be free marketing.
However, if you are like a lot of businesses, you look at social media and think, &ldquo;What the hell am I going to post?&rdquo;
It is pretty common.
That's why, in this episode, I share 20 social media post ideas, and I give a little bit of an explanation and some context for each one.
Once you've had a listen, be to head download the one-pager where I have collated them all for you - <a href="https://www.marketingbuilder.net/wp-content/uploads/2021/08/20-Social-Media-Post-Ideas.pdf">here</a>.
Enjoy.

How To Deeply Understand Your Target Audience - Ep 13

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