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How To Deeply Understand Your Target Audience - Ep 13

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What are buyer personas?

Buyer personas are fictional, generalised representations of your ideal customer or customers. They help you understand your target audience better and make it easier for you to align your marketing to the specific needs, behaviors, and concerns of different groups that you might be trying to appeal to.

The key thing is that they should be based on research. Not gut feel.

In this episode, learn how to build real buyer personas that will help you focus your marketing.

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