A lot of marketing focus and spend these days goes into digital ad spending.
You might be spending money on Google Ads or social media ads on Facebook, Instagram, LinkedIn, or Twitter, and maybe you are even running retargeting ads, those ads that follow you around the internet when you’ve shown interest in a particular product or topic.
However, there are not many businesses that can run digital ads with a call-to-action to buy and have a high click-through rate and then a high buy rate. Usually, there needs to be a bit more in-between the ad and the purchase.
That’s’ where landing pages come into it.
In this epsiode, I'll gove you 10 best-practice pieces of advice to help your landing pages convert.