Roddy Boyd, owner, and Director at 23 Creative, joins me for part one of a two-part series on great business websites.
I invited Roddy on the show because pretty much every business has a website, but not every business has a great website.
Websites can sometimes be a bit of a mystery for businesses. Sure, they know they need one, and they know what a good one looks like, but they don’t know how to take ownership of their site and make that happen.
Most of you have and will use a web developer to build your site but, so often, it can be a frustrating process - whether it is taking too long, not exactly what you wanted, you don’t know how it all works, you don’t have control of and access to the backend, or it isn’t helping your business like it should.
Roddy knows that building a website isn't enough and that you need to make sure it has clear and concise calls to action and is easy for your target market to navigate.
In the first part of my chat with Roddy, we cover off planning, target audiences, calls-to-action, content management systems, how to pick the right developer, structuring a website, how much they cost, content, and a few war stories to make it really interesting.