Roddy Boyd, owner, and Director at 23 Creative, returns for part two of a two-part series on great business websites.
I invited Roddy on the show because pretty much every business has a website, but not every business has a great website.
Websites can sometimes be a bit of a mystery for businesses. Sure, they know they need one, and they know what a good one looks like, but they don’t know how to take ownership of their site and make that happen.
Most of you have and will use a web developer to build your site but, so often, it can be a frustrating process - whether it is taking too long, not exactly what you wanted, you don’t know how it all works, you don’t have control of and access to the backend, or it isn’t helping your business like it should.
Roddy knows that building a website isn't enough and that you need to make sure it has clear and concise calls to action and is easy for your target market to navigate.
In this second chat with Roddy, we cover off the importance of website speed, usability, compatibility, SEO, hosting, backing up your website, what we need to do when a site goes live, customer relationship systems, how search engine marketing flows into your site, why your website is the lynchpin of your marketing, and a few war stories to make it really interesting.