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Arguing ROI and Marketing Taboo Topics - Gail Hopkins - Make It Happen - Ep 42

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This episode has two listener questions, both from Palliative Care ACT.

Dave Burnett asks “What’s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?” and Tracey Gillard asks, “Our charity’s purpose is to advocate and support quality palliative care. However, death is not an easy sell…what advice do you have re: marketing something that is not talked about/is taboo across many cultures?”

This episode is the sixth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

In this episode, Gail Hopkins, Managing Director at Make It Happen, an agency that offers NFP marketing services, joins us to answer Dave and Tracey's questions.

You can connect with Gail and find out more about Make It Happen at


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