Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something  you should think about...

Resources mentioned in this episode:
HashtagGifted
Partnerships in a Pinch
Apply for Cruel Summer
FFW Podcast
Maara Collective
Bangn Body
MAKU 

Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere &amp; a black ops budget is something&nbsp; you should think about...
Resources mentioned in this episode:
<ul>
<li><a href="https://www.hashgifted.com/">HashtagGifted</a></li>
<li><a href="https://jessruhfus.com/pages/partnershihps-in-a-pinch">Partnerships in a Pinch</a></li>
<li><a href="https://tally.so/r/44Jbar">Apply for Cruel Summer</a></li>
<li><a href="https://podcasts.apple.com/au/podcast/female-founder-world/id1593458926">FFW Podcast</a></li>
<li><a href="https://shop.maaracollective.com/">Maara Collective</a></li>
<li><a href="https://www.bangnbody.com/">Bangn Body</a></li>
<li><a href="https://makuthelabel.com/">MAKU&nbsp;</a></li>
</ul>

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets.

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas &amp; industry secrets.

Marketing ATM

Coachella, Collabs  Black Ops Budgets

We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and granola - we've got you covered with some cool marketing ideas.

Resources mentioned in this episode:
Upfluence
MediaMatch
Monday.com
Fuchsia Shaw
Pipin Food
Kim Cattrall x Meltwater

This episode is brought to you by Omnisend - enjoy 30% off with my code JESS click here

We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and granola - we've got you covered with some cool marketing ideas.
Resources mentioned in this episode:
<ul>
<li><a href="https://upfluence.com">Upfluence</a></li>
<li><a href="https://apps.apple.com/us/app/mediamatch/id6787786398">MediaMatch</a></li>
<li>Monday.com</li>
<li><a href="https://www.fuchsiashaw.com/">Fuchsia Shaw</a></li>
<li><a href="https://www.pipin.au/">Pipin Food</a></li>
<li><a href="https://mumbrella.com.au/meltwater-enlists-kim-cattrall-to-prove-intelligence-is-always-in-style-940614">Kim Cattrall x Meltwater</a></li>
</ul>
This episode is brought to you by Omnisend - enjoy 30% off with my code JESS <a href="https://your.omnisend.com/Jess">click here</a>

Kim Cattrall, Granola Series & Working with Talent 

What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of Girls Get Off to chat through a bunch of marketing genius - especially organic content as a funnel.

Mentioned in this epiosde:
Cluely x RemyZeee
Hommey Dare to Entertain
COPINI Beauty
Budgy Smuggler
Dispute Buddy
Unicorn Cart
Get A Grip
Claude Code
La Mi Wi - (for the frill seekers!)

What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of <a href="https://girlsgetoff.com?utm_source=podcast&amp;utm_medium=shownotes&amp;utm_campaign=marketingATM">Girls Get Off&nbsp;</a>to chat through a bunch of marketing genius - especially organic content as a funnel.
Mentioned in this epiosde:
<ul>
<li><a href="https://www.instagram.com/cluely/?hl=en">Cluely x RemyZeee</a></li>
<li><a href="https://www.instagram.com/hommey/">Hommey Dare to Entertain</a></li>
<li><a href="https://copinibeauty.com/products/lip-stain?variant=46253681311940">COPINI Beauty</a></li>
<li><a href="https://budgysmuggler.com.au/">Budgy Smuggler</a></li>
<li><a href="https://www.disputebuddy.co/">Dispute Buddy</a></li>
<li><a href="https://apps.shopify.com/unicorn">Unicorn Cart</a></li>
<li><a href="https://www.audible.com.au/pd/Get-a-Grip-Audiobook">Get A Grip</a></li>
<li><a href="https://claude.com/product/claude-code">Claude Code</a></li>
<li><a href="https://www.instagram.com/la.mi.wi/">La Mi Wi</a> - (for the frill seekers!)</li>
</ul>

Asian Dads, Unicorns & A Content Goldmine

I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy!

Resources mentioned in this episode:
WeTransfer
TRYBE
Asana
Oblist Ai Video Campaign
Designed by Karo 
Compartmento Drawer Organisers
The Whitening Co NZ
APPLY FOR CRUEL SUMMER

 

I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville &amp; Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy! Resources mentioned in this episode:
<ul>
<li><a href="https://wetransfer.com/">WeTransfer</a></li>
<li><a href="https://jointrybe.com/">TRYBE</a></li>
<li><a href="https://asana.com/">Asana</a></li>
<li><a href="https://www.instagram.com/p/Dc1QzrmN7yf/">Oblist Ai Video Campaign</a></li>
<li><a href="https://www.designedbykaro.com.au/">Designed by Karo&nbsp;</a></li>
<li><a href="https://www.instagram.com/compartmento_official/">Compartmento Drawer Organisers</a></li>
<li><a href="https://whiteningco.nz/">The Whitening Co NZ</a></li>
<li><a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMMER</a></li>
</ul>
&nbsp;

Coachella, Collabs Black Ops Budgets

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