We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch!
Tangiblee
Coach
Pattern
Kith
Unhinged ways to get customers
Bad on Paper

Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_co

We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers &amp; diving deep into growth ideas for Bad on Paper- cheers, bitch!
<ul>
<li><a href="https://www.tangiblee.com/">Tangiblee</a></li>
<li><a href="https://coachaustralia.com/">Coach</a></li>
<li><a href="https://pattern.com">Pattern</a></li>
<li><a href="https://kith.com/">Kith</a></li>
<li><a href="https://www.tiktok.com/@foundermama/photo/7506944994784136478?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7497832984369481234">Unhinged ways to get customers</a></li>
<li><a href="https://badonpaper.com.au/">Bad on Paper</a></li>
</ul>
Follow Anaita at @<a href="https://www.instagram.com/sellanythingonline/">sellanythingonline </a>&amp; @<a href="https://www.instagram.com/hero.packaging">hero.packaging </a>+ Jess at @<a href="https://instagram.com/jessruhfus">jessruhfus </a>&amp; @<a href="https://instagram.com/no.2_co">no.2_co</a>

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business. 

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas &amp; industry secrets. Join your hosts, Jess Ruhfus &amp; Anaita Sarkar, serial entrepreneurs &amp; marketing nerds who are here to help you make bank with your business.

Marketing ATM

Cheers, bitch! Cereal bars, missing hats & illusions of popularity

What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.

Brands & resources mentioned:
ManyChat
Google Workspaces eSignatures
Leah's Wax Works
Lu Castelli TikTok
Andie Gummies
Kith

What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.
Brands &amp; resources mentioned:
<ul>
<li><a href="https://manychat.com/">ManyChat</a></li>
<li><a href="https://workspace.google.com/intl/en_au/resources/esignature/">Google Workspaces eSignatures</a></li>
<li><a href="https://www.tiktok.com/@leahswaxworks">Leah's Wax Works</a></li>
<li><a href="https://vt.tiktok.com/ZSmmMXxuq/">Lu Castelli TikTok</a></li>
<li><a href="https://www.instagram.com/andiebody/">Andie Gummies</a></li>
<li><a href="https://kith.com/">Kith</a></li>
</ul>

Tanning Gummies, IG Tips & The Worst AI We've Ever Seen

So, who really won the Australian Open? (Pssst it was a brand of course!)

In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!

Brands and resources mentioned:
Mecca's AO Activation
Waterdrop
Ralph Lauren
Lune Croissants
Nike
Archive
HotSource
Bared Footwear
Bomberry

So, who&nbsp;really&nbsp;won the Australian Open? (Pssst it was a brand of course!)
In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!
Brands and resources mentioned:
<ul>
<li><a href="https://www.mecca.com/en-au/about-mecca/mecca-australian-open/">Mecca's AO Activation</a></li>
<li><a href="https://waterdrop.com.au/collections/australian-open?tw_source=google&amp;tw_adid=726095613768&amp;tw_campaign=21837187897&amp;gad_source=1&amp;gad_campaignid=21837187897&amp;gbraid=0AAAAApQvpmrnDpk_i500Je5pLk_AW0RAc&amp;gclid=Cj0KCQiAqeDMBhDcARIsAJEbU9T4PKADW_ECNa47JJybGYgoqUGd8uS0HeSt1fFavXS0c4y6Cc9JinkaAn8wEALw_wcB">Waterdrop</a></li>
<li>Ralph Lauren</li>
<li>Lune Croissants</li>
<li>Nike</li>
<li><a href="https://archive.com/">Archive</a></li>
<li><a href="https://www.letshotsource.com/">HotSource</a></li>
<li><a href="https://baredfootwear.com/au">Bared Footwear</a></li>
<li><a href="https://www.bomberry.au/">Bomberry</a></li>
</ul>

Melon Balls, Gifting & Popup Mystery Freezers 💣

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow. 

A few of the resources mentioned in this episode:
Butter Girl & SULT
CJ Hendry 
Canva to Meta ad integration
Order Editing
Marty Supreme
Sippi Soda Co
Miranda Shanahan's Community Levels
Brimm 

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew &amp; analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &amp;, as usual, killer tech tools to help your brand grow.&nbsp;
A few of the resources mentioned in this episode:
<ul>
<li><a href="https://www.tiktok.com/@buttergirlnyc">Butter Girl </a>&amp; <a href="https://www.drinksult.com/">SULT</a></li>
<li><a href="https://www.instagram.com/p/DRh-QcpEimG/?hl=en">CJ Hendry </a></li>
<li><a href="https://www.canva.com/en_au/help/connect-meta-account/">Canva to Meta ad integration</a></li>
<li><a href="https://orderediting.com/">Order Editing</a></li>
<li><a href="https://www.voguehk.com/en/article/art-lifestyle/a24-marty-supreme-marketing-strategies/">Marty Supreme</a></li>
<li><a href="https://www.tiktok.com/@sippisodaco/video/7590611489652804882">Sippi Soda Co</a></li>
<li><a href="https://vt.tiktok.com/ZSaWCdB5a/">Miranda Shanahan's Community Levels</a></li>
<li><a href="https://brimm.co/">Brimm&nbsp;</a></li>
</ul>

Cheers, bitch! Cereal bars, missing hats & illusions of popularity

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