74% of Gen Z uses TikTok as a search engine. 81% of teens get news from creators. But 55% still say they trust established experts when a story really matters. So the question isn't whether Gen Z has abandoned traditional sources. It's whether "the source" is even a concept anymore. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out who they actually trust, when credentials still matter, and what all this means for brands and truth.