Market Says?
Market Says?
Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.Social links:
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Are You for Me, Against Me or Just With Me? Should Fans Demand That Brands Make a Stand?
The algorithm doesn’t just show us what we care about. It can start to shape what we think we care about. In this episode of Market Says, hosts Marcus Collins and Gayle Troberman, alongside University of Michigan students get to the heart of how brand relevance works in a feed-first culture. If peo…
37:25
Relevant or Random? What the Market Says About Sports Marketing
In this episode of Market Says?, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out what Gen Z fans actually think about brand marketing in sports and what it takes to get their attention.
28:17
Market Says? ... Coming Soon!
Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.
02:20