Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing leadership; Lessons for young marketers: is there an advantage to having a background in corporate?; The importance of always learning, from everyone and everything; Marketing insights and Sarah's overarching marketing principles; How marketing is changing; Tech in the world of marketing; Is Thankyou the next Virgin? Will we see Thankyou airlines?; Marketing in five years; Thankyou in five years; Sarah in five years.

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