Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax structure and how it fosters (or doesn't foster) a great start-up ecosystem; content and comms in new global markets; the time capsule: marketing in five years, Xero in five years, Dave in five years.